Inspire and empower the next generation of #womenintech to be brave and be brilliant



  • Women hold only 25% of computing jobs and make up just over a quarter of computer science graduates.Following a peak in 1991 (36%) this number is declining.
  • Women own less than 5% of technology startups, and hold just 11% of senior roles in Silicon Valley, even though a 2016 Peterson Institute for International Economics report found that having a woman on the board correlated with a 15% increase in profitability, on average.
  • 41% of women will quit a technology role, compared to 17% of men.
  • For women in technology under 25, earnings are 29% less than men in the same age bracket.
  • This is in spite of the fact that 74% of young girls express an interest in STEM fields and computer science.



An ISACA Global Survey Report in 2017 found that more than half of technology companies face a shortage of talent. With women holding just one in four technology jobs, the sector is clearly missing out on brainpower and innovation.

The survey found that the biggest barriers to entry into a technology field for women are:

  • 48% said there is a lack of female mentors
  • 27% said there are limited networking opportunities
  • 42% said there is a lack of female role models



Empower girls to pursue careers in digital and technology, through training and mentoring, role models, networking opportunities and resources for girls and young women, and their schools, colleges and Universities.

Celebrate women who have a passion for technology and digital, inspiring the next generation to dream bigger. We will showcase the lives and work of normal women in tech - not just the superstars of Silicon Valley (amazing though they are!)

Build technology that helps women and girls reach their potential. Our apps will bring together our diverse experiences as women, and our skills in design, data science, consumer psychology and mental health, to create tools that change lives.


  • team


    Founder // The Creative Innovator

    Sarah creates award-winning digital products that change lives. She launched Connect, the UK's first social network for autism, winning two Digital Impact awards, and HomeHunt, the Rightmove for affordable housing in 2017, which now has almost 200,000 users. Sarah is a winner of the CIM's Woman in Marketing award and loves travelling the world, political debates and Jimmy Choos.

    The best advice someone gave me was to be brave and be brilliant - and say yes to new experiences and opportunities! Imaginify is all about empowering young women with the confidence and commercial awareness they need to succeed in tomorrow's tech world."

  • team


    Co-founder // The Data Scientist

    Jo is a lifelong data technologist. She began her career at a time when hardly any women worked in computer science and technology. She's worked for some of the UK's biggest companies in FinTech and Big Data, building award-winning software products. Jo is a Microsoft Certified Professional, and loves adventures, her miniature schnauzer Heikki, and dying her hair crazy colours.

    Early in my tech career my boss told me 'nothing is impossible, you can write code to do anything'. This really resonated with me and I hear myself say it a lot. We've started Imaginify to show young women that anything is possible. Our goal is to equip them to be brave, be brilliant and transform their future.