Celebrating women who have a passion for technology and digital, inspiring the next generation to dream bigger.

Imaginify was a… VR marketing specialist.

Sammy is founder of a specialist marketing company working in the Virtual Reality (VR) industry.




I used to work in a theatre running pantomimes and comedy nights. "Oh no you didn't"


My career goal when I was young was to dig up & discover dinosaurs


I am addicted to drinking cups of tea

How old are you?


What is your current role title?

Co-founder & Client Director

What do you actually do in your job?

I run a specialist marketing company working in the VR industry - basically, I get to play with tech all day. When running your own start-up company your role changes from day to day, which I love. My main focus is managing my current clients, bringing in new business and using my voice as a positive for the industry. I often do motivational talks, always happy to discuss my struggles and achievements as afemale founder.

What made you decide to do this?

I fell in love with technology in my first job in the games industry. I wanted to do much more for the industry to help it grow. This gave me the idea to start a company. My business partner had also been working in the industry, both of us decided to take a leap of faith and start our own venture.

How long have you been doing this?

2.5 years

Do you currently have a mentor or have you had a mentor in the past?


Who inspires you?

Holly Brockwell

Why do they inspire you?

Holly Brockwell was one of the first women I came across in the tech world that really inspired me. She encouraged me to grow into a confident woman and not be afraid of my own opinion.

Thinking about your career, is there anything that you wish you had known 10/15/20 years ago?


What is that and what difference would it have made?

I hadn't started a company before, so there are many things I wish I had known. However, I think learning everything - going through highs and lows - has actually made me much more resilient, hard-working and appreciative of how to run a company.

What are the best things about being a woman in an industry dominated by men?

Sometimes I find that being a woman in tech can appear really daunting, I remember my first couple of networking events and I had no idea that I would be the only woman in the room, but it made me speak a bit louder. I have found that men in tech are incredibly supportive and aware that they need to help support and welcome women.

What's the number one piece of advice you would give girls or women considering a tech or digital role?

No matter your age or your gender you DO belong in the tech world. Being the only woman in the room is not a bad thing. See it as an opportunity.