Celebrating women who have a passion for technology and digital, inspiring the next generation to dream bigger.

Imaginify was a ... VR Marketing Specialist

Sammy is founder of a specialist marketing company working in the Virtual Reality (VR) industry.




I used to work in a theatre running pantomimes and comedy nights. "Oh no you didn't"


My career goal when I was young was to dig up & discover dinosaurs


I am addicted to drinking cups of tea


I run a specialist marketing company working in the VR industry - basically, I get to play with tech all day. When running your own start-up company your role changes from day to day, which I love. My main focus is managing my current clients, bringing in new business and using my voice as a positive for the industry. I often do motivational talks, always happy to discuss my struggles and achievements as afemale founder.

What made you decide to do this?

I fell in love with technology in my first job in the games industry. I wanted to do much more for the industry to help it grow. This gave me the idea to start a company. My business partner had also been working in the industry, both of us decided to take a leap of faith and start our own venture.

How long have you been doing it?

2.5 years

Do you have a mentor or anyone who supports you?



Holly Brockwell

Holly Brockwell was one of the first women I came across in the tech world that really inspired me. She encouraged me to grow into a confident woman and not be afraid of my own opinion.

What do you wish you'd known 10 years ago? What difference would knowing that have made?

I hadn't started a company before, so there are many things I wish I had known. However, I think learning everything - going through highs and lows - has actually made me much more resilient, hard-working and appreciative of how to run a company.

What are the best things about being a woman in an industry dominated by men?

Sometimes I find that being a woman in tech can appear really daunting, I remember my first couple of networking events and I had no idea that I would be the only woman in the room, but it made me speak a bit louder. I have found that men in tech are incredibly supportive and aware that they need to help support and welcome women.

What advice do you have for girls or women considering a tech role?

No matter your age or your gender you DO belong in the tech world. Being the only woman in the room is not a bad thing. See it as an opportunity.