Celebrating women who have a passion for technology and digital, inspiring the next generation to dream bigger.

Imaginify was a ... CEO of a Crowdfunded Social Planning App

Louise is CEO and founder of PlanSnap - a social planning app that gives even the most disorganised person the power to make plans happen




I was almost the European arm of Soylent


I did a lot of public speaking/debating when I was younger and could never have known the multitude of ways that would help me in the future


I love weightlifting


Everything! From the smallest details of the product to sales to investment to marketing to hiring and operations. As we grow and have dedicated roles for each aspect of the business my role becomes more about setting strategy, raising investment and hiring the best people to deliver the company mission.

What made you decide to do this?

I realised I wanted to put the skills I have (mostly strategic marketing) into practice in something that I was passionate about (connecting people in real life) and to challenge myself to become successful, allowing me to invest back into underrepresented founders.

How long have you been doing it?

18 months

Do you have a mentor or anyone who supports you?



Emma Sinclair

She was the youngest woman to IPO, still runs a successful business and is working with Unicef to help refugee entrepreneurs.

What do you wish you'd known 10 years ago? What difference would knowing that have made?

No one is ever "ready" to start their own business. If you spot a gap and think you can do it, go for it. Even if you fail, you'll learn a ton.

What are the best things about being a woman in an industry dominated by men?

Seeing things men don't, and the ability to surprise. I can't count the number of times someone asks me what I do for the (my) business and are surprised when I tell them I'm the CEO.

What advice do you have for girls or women considering a tech role?

Work with the best people in relevant fields - they'll inspire you, teach you and maybe work with you in the future.

What is your favourite quote?

"You can always ask"