Celebrating women who have a passion for technology and digital, inspiring the next generation to dream bigger.

Imaginify was a ... Senior Director at Paperless Post

Caroline joined Paperless Post (www.paperlesspost.com)  in 2015 to establish and lead their international business.  She led a transatlantic team to launch in Canada, Australia and the UK, casuing international paper sales to triple in one month.




I have done two skydives over New Zealand


I grew up wanting to be a writer


In July 2016, I was named one of Management Today's 35 Women Under 35


I am responsible for growing Paperless Post's business outside the US, which today covers over 20M users in 160 countries. Day to day, I look for ways to improve our international users' experience to drive new users and repeat rate, and work with teams across the business to make those things happen.

What made you decide to do this?

I have a been a huge fan and user of Paperless Post for many years, and had built a track record in helping start-ups expand internationally in my previous role at Stella & Dot. When the opportunity to help Paperless Post grow overseas came about, I jumped at it!

How long have you been doing it?

Two and a half years

Do you have a mentor or anyone who supports you?

Kathleen Mitchell, the global MD of Stella & Dot, is a role model in leading a business with style and a great sense of fun, and is unfailingly generous with her advice and her connections.


Jessica Herrin (the CEO and Founder of Stella & Dot)

She has built an extraordinary business around a full family life. Watching how she prioritized and focused her time was educational – and seeing the energy she derived from her sense of mission made me appreciate the importance of finding passion in your work.

What do you wish you'd known 10 years ago? What difference would knowing that have made?

"Work Smarter, Not Harder" - Ariana Huffington. I think there's a temptation when you are starting out to believe that longer hours = more success. When actually, the opposite can be true if you use fewer hours to work on things that really matter.

What are the best things about being a woman in an industry dominated by men?

Being able to bring a different perspective to the table.

What advice do you have for girls or women considering a tech role?

Don't worry about not having a tech background (I didn't). It's a fascinating and fast-moving sector - roll up your sleeves and get stuck in and you will almost certainly find an area you are passionate about.