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Celebrating women who have a passion for technology and digital, inspiring the next generation to dream bigger.
Caroline joined Paperless Post (www.paperlesspost.com) in 2015 to establish and lead their international business. She led a transatlantic team to launch in Canada, Australia and the UK, casuing international paper sales to triple in one month.
I have done two skydives over New Zealand
I grew up wanting to be a writer
In July 2016, I was named one of Management Today's 35 Women Under 35
I am responsible for growing Paperless Post's business outside the US, which today covers over 20M users in 160 countries. Day to day, I look for ways to improve our international users' experience to drive new users and repeat rate, and work with teams across the business to make those things happen.
I have a been a huge fan and user of Paperless Post for many years, and had built a track record in helping start-ups expand internationally in my previous role at Stella & Dot. When the opportunity to help Paperless Post grow overseas came about, I jumped at it!
Two and a half years
Kathleen Mitchell, the global MD of Stella & Dot, is a role model in leading a business with style and a great sense of fun, and is unfailingly generous with her advice and her connections.
Jessica Herrin (the CEO and Founder of Stella & Dot)
She has built an extraordinary business around a full family life. Watching how she prioritized and focused her time was educational – and seeing the energy she derived from her sense of mission made me appreciate the importance of finding passion in your work.
"Work Smarter, Not Harder" - Ariana Huffington. I think there's a temptation when you are starting out to believe that longer hours = more success. When actually, the opposite can be true if you use fewer hours to work on things that really matter.
Being able to bring a different perspective to the table.
Don't worry about not having a tech background (I didn't). It's a fascinating and fast-moving sector - roll up your sleeves and get stuck in and you will almost certainly find an area you are passionate about.